interactivity extends beyond the personal computer to the television,
wireless telephone and personal organizers, as well as other Internet-
enabled devices--allowing consumers to access the Internet from anywhere
and at any time, and making the interactive experience even more convenient
and valuable to them.
Q. How will the merger affect America Online's multiple brand-strategy?
A. America Online believes that combining with Time Warner will dramatically
advance America Online's multiple-brand strategy. Time Warner's leading
global consumer brands cover the full spectrum of media entertainment and
information--reaching from broadcast and cable television to film, music,
publishing and the Internet. Together with America Online's family of
premier interactive brands, the combined company will have a valuable
portfolio of brands to deliver to consumers over multiple platforms.
Q. How will the merger affect America Online's multiple revenue stream
A. America Online believes the merger will advance America Online's strategy
of multiple revenue streams by combining with Time Warner, which has grown
its revenues across three major areas that reinforce America Online's:
subscriptions, advertising and e-commerce and content. Putting together
Time Warner's content properties with America Online's Internet and e-
commerce infrastructure, AOL Time Warner will be able to create and
distribute e-commerce products and services based on film, cable,
broadcast, music, publishing and media properties. Recent successful
collaborations to promote "Austin Powers: The Spy Who Shagged Me" with AOL
MovieFone and on "You've Got Mail" with Warner Bros. are small examples of
what can be achieved in cross-promotion. The merger will expand the
opportunities for advertising across platforms and brands, including
interactive properties, publishing, cable and broadcast television.